Quick Facts
Overview
Reitangruppen — now officially Reitan AS — is one of the largest privately held companies in the Nordic region. The story began in 1948 when Ole Reitan and his wife Margit opened a small grocery store called O. Reitan Kolonial on Nonnegata in Trondheim, Norway. Their son, Odd Reitan, took over in 1972 and transformed the modest family business into a multinational retail conglomerate.
In 1979, Odd Reitan founded REMA 1000, a discount grocery chain based on a simple premise: high quality at the lowest possible price, with no more than 1,000 product lines. By 1990, every Norwegian town with more than 10,000 inhabitants had a REMA 1000 store. The concept expanded to Denmark, and today REMA 1000 operates over 1,000 stores across both countries.
The group expanded into convenience stores, fuel stations, real estate, and investment management. In 2021, Reitangruppen was renamed Reitan AS and simplified its structure from five business areas to three: Reitan Retail, Reitan Eiendom (real estate), and Reitan Kapital (investments). In 2024, the group generated NOK 149 billion in total revenue — with retail systemwide sales alone reaching NOK 132 billion, a 5.7% increase from the previous year.
In 2022-2023, the group made a significant move by acquiring 114 ALDI stores in Denmark, converting them to REMA 1000 format and significantly expanding its Danish market presence. As of 2025, the company is exploring a potential IPO for Reitan Retail on the Oslo Stock Exchange.
Stock Listings
Reitan AS is not publicly traded. The company is a privately held Norwegian aksjeselskap (AS) and is 100% family-owned. However, as of 2025, the group is preparing a potential initial public offering for its Reitan Retail division on the Oslo Stock Exchange.
Ownership & Family Shareholders
Reitan AS is owned entirely by the Reitan family. In 2025, Odd Reitan transferred the majority of shares to his two sons:
| Shareholder | Stake | Role |
|---|---|---|
| Ole Robert Reitan | ~33.5% | CEO, Reitan Retail (son of Odd) |
| Magnus Reitan | ~33.5% | CEO, Reitan Kapital (son of Odd) |
| Odd Reitan | ~33% | Chairman & CEO, Reitan AS (founder of REMA 1000) |
Odd Reitan (b. 1951) founded REMA 1000 in 1979 and built the group into one of Norway's largest private enterprises. His net worth is estimated at $4.9-7.5 billion, making him one of Norway's wealthiest individuals.
Brands & Subsidiaries
REMA 1000 — Discount Grocery
Reitan Convenience — Kiosks & Convenience
Uno-X Mobility — Fuel & EV Charging
Food & Beverage Producers
Other Business Areas
Ownership Chain
Geographic Presence
| Country | Brands | Stores |
|---|---|---|
 Norway | REMA 1000, Narvesen, 7-Eleven, Uno-X, Northland | ~1,357 |
 Denmark | REMA 1000, 7-Eleven, Uno-X | ~650 |
 Sweden | Pressbyran, PBX, 7-Eleven | ~550 |
 Finland | R-kioski | ~350 |
 Estonia | R-kiosk | ~90 |
 Latvia | Narvesen | ~200 |
 Lithuania | Narvesen, Lietuvos Spauda | ~300 |
Frequently Asked Questions
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Sources
- Reitan Retail — Our Business (accessed 10 March 2026)
- Reitan AS — Official website (accessed 10 March 2026)
- Wikipedia — Reitan (company) (accessed 10 March 2026)
- Wikipedia — Odd Reitan (accessed 10 March 2026)
- Wikipedia — REMA 1000 (accessed 10 March 2026)
- Tharawat Magazine — Reitangruppen AS (accessed 10 March 2026)
- ePressi — Reitangruppen name change (accessed 10 March 2026)