Quick Facts
Overview
Yıldız Holding traces its origins to 1944, when Sabri Ülker (1920–2012) — a Crimean Tatar who had migrated to Turkey — founded a small biscuit workshop in Istanbul. That workshop grew into Ülker, Turkey's dominant biscuit and confectionery brand, and eventually into Yıldız Holding, one of the world's largest privately held food conglomerates. Under the leadership of Sabri's son Murat Ülker (born 1959), the group expanded aggressively through international acquisitions: Godiva Chocolatier was acquired from Campbell Soup in 2008 for ~$850 million, and United Biscuits (owner of McVitie's and Jacob's) was acquired in 2014 for £2 billion.
Today, Yıldız Holding's international snacking operations are consolidated under pladis Global, formed in 2016 as a unified platform encompassing McVitie's, Godiva, Ülker, Jacob's, BN, and Flipz. Murat Ülker remains the controlling shareholder with a 63% stake and a net worth estimated at ~$7 billion, making him one of Turkey's wealthiest individuals. His nephew Ali Ülker assumed the role of chairman of the board in 2020. Beyond food, the group has interests in wholesale retail (Bizim Toptan), personal care, packaging, and real estate.
Portfolio Companies
| Company | Ownership | Sector | Notes |
|---|---|---|---|
| pladis Global | 100% | Snacks & Confectionery | McVitie's, Godiva, Ülker, Jacob's, BN, Flipz — £3.23B revenue |
| Ülker Bisküvi | Partial | Biscuits & Confectionery | Listed on Borsa Istanbul (ULKER) |
| Bizim Toptan | Subsidiary | Wholesale Retail | Cash & carry chain in Turkey |
| Golf Dondurma | Subsidiary | Ice Cream | Turkish ice cream brand |
Frequently Asked Questions
Want to know who owns your everyday brands?
The Scan Owner app lets you scan any product barcode or search by brand name — and instantly see who owns it, where the company is from, and who the shareholders are. Available for iPhone and Android, with over 2 million barcodes and 300,000 brands in our database — and growing every day.
We practice what we preach: Scan Owner collects no personal data. No tracking, no profiles, no data resale. Powered by European AI and built in Denmark.
Sources
- Wikipedia — Yıldız Holding (accessed 10 March 2026)
- pladis Global — About Us (accessed 10 March 2026)
- Forbes — Murat Ülker Profile (accessed 10 March 2026)
- Wikipedia — pladis (accessed 10 March 2026)
- Wikipedia — Sabri Ülker (accessed 10 March 2026)