United StatesQuick Facts
Overview
The Clorox Company is one of America's most recognizable consumer products companies, with a portfolio spanning household cleaning, laundry, food, and personal care. Founded in 1913 as the Electro-Alkaline Company in Oakland, California, it began as a maker of industrial-strength bleach — the same core product the company still sells under the Clorox name today.
What started as a local bleach producer has grown into a global enterprise with approximately 7,600 employees and operations in around 100 markets. The company generated USD 7.10 billion in revenue in FY2025 (fiscal year ended June 30, 2025). Roughly 80% of that revenue comes from brands that hold the number one or number two position in their respective categories.
The company is organized into four reportable segments: Health & Wellness (cleaning and disinfecting), Household (bags, wraps, cat litter), Lifestyle (food, water filtration, natural personal care), and International (products sold across ~100 markets outside North America). Notable milestones include the 2007 acquisition of Burt's Bees for $913 million and a major 2023 cyberattack that disrupted operations and impacted sales in Q1 FY2024.
Stock Listings
The Clorox Company is listed on the New York Stock Exchange (NYSE) under the ticker symbol CLX. Its ISIN is US1890541097. As of early 2026, its market capitalization was approximately USD 13.7 billion.
| Exchange | Ticker | ISIN | Market Cap |
|---|---|---|---|
| NYSE | CLX | US1890541097 | ~USD 13.7B |
Ownership & Shareholders
The Clorox Company is publicly traded with no single controlling shareholder. As of early 2026, institutional investors hold approximately 81.65% of shares, insiders hold 1.39%, and retail investors account for the remaining 16.96%.
| Shareholder | Stake | Country | Type |
|---|---|---|---|
| The Vanguard Group | 12.86% | United States | Asset Manager |
| State Street Corporation | 6.91% | United States | Asset Manager |
| BlackRock | 6.53% | United States | Asset Manager |
| Invesco | 4.0% | United States | Asset Manager |
| Geode Capital Management | 2.6% | United States | Asset Manager |
| Two Sigma Advisors | 2.06% | United States | Hedge Fund |
| Morgan Stanley | 1.8% | United States | Investment Bank |
81.65% institutional ownership · 1.39% insiders · 16.96% retail investors.
Business Segments & Brands
Health & Wellness — USD 2.7B
Household — USD 2.0B
Lifestyle — USD 1.3B
International — USD 1.06B
Ownership Chain
Note: No single entity controls Clorox. The company is widely held, with 81.65% in institutional hands and the top three shareholders (Vanguard, State Street, BlackRock) collectively owning approximately 26.3% of shares.
Company History
| Year | Event |
|---|---|
| 1913 | Founded as the Electro-Alkaline Company in Oakland, California |
| 1928 | Renamed to Clorox Chemical Co. |
| 1957 | Acquired by Procter & Gamble |
| 1967–1969 | FTC challenge and US Supreme Court ruling forced P&G to divest Clorox; Clorox re-established as an independent public company |
| 1999 | Acquired First Brands Corporation, adding Glad, STP, and Scoop Away |
| 2007 | Acquired Burt's Bees for $913 million, entering natural personal care |
| 2020 | Linda Rendle appointed CEO in September; pandemic-era demand surge for disinfecting products |
| 2023 | Major cyberattack disrupted operations and impacted Q1 FY2024 financial results |
| 2025 | FY2025 revenue reaches USD 7.10 billion; 80% of sales from #1 or #2 brands |
Frequently Asked Questions
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Sources
- Wikipedia — Clorox (accessed 10 March 2026)
- MarketScreener — The Clorox Company — Company Profile (accessed 10 March 2026)
- The Clorox Company — Our Brands (accessed 10 March 2026)
- The Clorox Company — Investor Relations (accessed 10 March 2026)
- TIKR — Who Owns The Clorox Company? Top Shareholders (accessed 10 March 2026)